PARIS/64 at Mercedes-Benz Fashion Week

PARIS/64 debuts at MBFW with an immersive experience dedicated to haute craftsmanship

The Spanish brand PARIS/64 made its debut at Mercedes-Benz Fashion Week Madrid with a unique proposal that goes beyond the runway: an immersive experience designed to celebrate haute craftsmanship and the essence of its creative universe.

The PARIS/64 space was transformed into a sensory journey that allowed the audience to immerse themselves in the brand. Through projections, set designs, and live workshops with their artisans flown in directly from their Illueca atelier, attendees discovered how the leather goods and fashion pieces that have made the brand a benchmark for artisanal luxury ‘Made in Spain’ are created.
The experience highlighted the importance of haute craftsmanship, emphasizing Made in Spain, as well as the patience, dedication, and attention to detail required for each creation.
Iconic bags, garments, and accessories were presented as true works of art, in an environment that invited close interaction and an understanding of the soul behind every stitch.

With this initiative, PARIS/64 reinforces its commitment to sustainability, timelessness, and responsible creation, offering a mindful counterpoint to fast fashion.
‘We wanted the public not only to see our collection but to experience the craftsmanship. For us, fashion is emotion, closeness, and legacy,’ stated the PARIS/64 creative direction team.

The MBFW presentation marks a new chapter for the brand, consolidating its position in the national and international fashion scene with a clear message: true modernity lies in respect for well-crafted work.