Theart of creating life
HAPPY MOM'S DAY
Just as a mother creates, nurtures, and stands by her child from the very first moment, crafting a handmade bag requires dedication, time, and passion at every stage. From the choice of materials to the finishing touches, each piece becomes a metaphor for motherhood—a process of creation filled with care, evolution, and devotion.
This is a story told by María Alfonso, Creative Director of PARIS/64.
Through documentary-style images of the production process and tender moments with her children –Casilda, Mateo and Manuel- María shares a heartfelt and honest perspective on what it truly means to create. She invites us into her personal universe, telling in her own words a story where two deeply connected worlds come together: motherhood and artisanal craftsmanship.
"Nine months of waiting. Of love. Of dedication. A process filled with change, anticipation, and emotion."
Through her children’s eyes, we glimpse the most intimate essence of motherhood: a gaze that observes, learns, and grows.
"Over time, both evolve. A child learns and grows stronger; a bag, once pristine, gains character."
The campaign celebrates craftsmanship as an act of care, presence, and legacy, just like a mother with her child.
"Every mother is unique. Every PARIS/64 bag is unique. Both are born from a process filled with passion, emotion, and soul. They carry the mark of those who brought them into the world."
THE ART OF CREATING LIFE.
HAPPY MOM'S DAY
