What unites us
TOUCH AS HERITAGE
Starring the artisans from our atelier alongside their mothers and daughters.
This campaign is born in our handbag atelier in Illueca.
A place where craftsmanship is part of everyday life,
and where many of the people who shape each bag
share more than just a craft.
Mothers and daughters, artisans from our own atelier.
Different generations united by hands, gesture, and craft.
Today, 80% of the people who make up our atelier team are women,
a reflection of a craft kept alive thanks to them and of our commitment to female employment in the artisanal sector.
There are bonds that don’t need words.
They are felt.
They are in the gestures that are repeated,
in the hands that teach,
in the way things are done,
in the way of caring.
That unspoken knowledge,
that remains.
Teresa Ucedo, artisan in the assembly area, with her daughters Patricia and Paula
An invisible legacy
that passes from one generation to another
and that becomes part of who we are.
And also what we create.
Lara Berdejo, Head of Quality Control and Procurement at the factory, with her mother Luisa
At PARIS/64,
the hands that once learned,
now shape every piece.
Hands that sew.
Hands that cut.
Hands that continue a story.
Karina Laborda, Production Manager, with her daughter Paula
Because each bag is not just an object,
it is the trace of everything that came before.
It is the inherited gesture.
The learned craft.
The time shared.
Magdalena Naval, Factory Manager, with her daughter Alicia
Therefore, this Mother’s Day,
we are not talking about a gift.
We speak of what unites us.
Of what remains.
Of what is passed on without words.
Teresa Martínez, Head of Painting, with her daughter Cristina
From mother to daughter.
From hands to hands.
Mercedes Tejero, artisan in the leather trimming area, with her daughter Inés
Raquel Revuelto, Assembly Manager, with her daughter Alba
For this Mother’s Day,
we invited the mothers and daughters of our team
to our atelier to discover their origin up close.
A real encounter,
where what is learned becomes craft,
and where the origin of each piece is honored
along with the women who make it possible.
Verónica Castellón, artisan in the quality control area, with her daughter Helen
María Alfonso, founder and Creative Director of the brand, with her daughter Casilda and her mother Marta
